Nagu kaks tilka vett? Kommenteerib Baltic FCB loovjuht Vaidas Matulaitis. Tähelepanelik lugeja saatis Best Marketingile emakakaelavähi ennetuskampaania «Elusana oled sa ilusam» uudise peale vihje, et taolise ideega reklaam on juba tehtud. Nimelt saab Mario Pricken'i raamatu "Creative Advertising. Ideas and Techniques from the World's Best Campaigns" 2008. aasta väljaande peatüki "Provocation & shock tactics" lk 84 vaadata sama ideega Accurist Accu kellareklaami screenshot'e ja lugeda storyline'i.

Vaata Baltic FCB loodud klippi «Elusana oled sa ilusam» siit ja võrdle seda M. Pricken'i raamatus "Creative Advertising" kirjeldatuga:









Baltic FCB loovjuhi Vaidas Matulaitise kommentaar:

Hello Industry,

Nice ad. Though ours is more relevant, I think. Similarities are obvious, no doubts. Well, ideas happen. Ripping off, faking and copy-pasting make me sick. These “tools” are forbidden here in BFCB. Anyway, who would be so naïve to try to do that in an era of Google, Adsoftheworld and YouTube? I’m extremely proud of this project and can assure you that we will continue our determination towards world-class ad creation.




Cheers to everyone,

Vaidas Matulaitis
Creative Director
Baltic FCB 

P.S. Thanks for the recommendation of the book, already ordered today on Amazon.