16. juunil korraldab Best Marketing Tallinnas workshopi teemal “Kuidas luua kasutajasõbralikku veebilehte" (“How to create user-friendly website and increase your website traffic: introduction to usability”).

Aeg: 9.30 - 13.00, teisipäev, 16. juuni 2009
Koht: TTÜ õppekeskus International University Audentes
Aadress: Tondi 55, Tallinn
Korraldaja: Best Marketing
Esineja: Alastair Campbell, Nomensa (UK)
Osalustasu: 2000.- krooni
*hinnale lisandub käibemaks


Vaata Alastairi blogi: http://alastairc.ac  

Kellele on workshop mõeldud?
Workshop on mõeldud kõigile, kes soovivad oma veebilehte kasutajasõbralikumaks muuta ja seeläbi külastajate arvu suurendada. Alastair Campbell ei käsi kuulajatel oma vana kodulehte lammutama hakata, vaid annab head nõu, kuidas alustada väikeste asjade parandamisest.

Best Marketing soovitab:
Best Marketingi tiim külastas eelmisel aastal Londonis toimunud Euroopa digitaalse turunduse suursündmust Internet World, kus Nomensa ettekanne jäi meelde ja meeldis just tänu oma inimlikule esitlusviisile, huvitavale sisule ja näidetele headest veebilehtedest. Nomnsa slogan "humanising technology" peab tõesti paika! Internet Worldil sündis ka mõte kutsuda Nomensa esindaja Eestisse esinema.

Kuna workshop toimub inglise keeles, toome siinkohal käsitletavate teemade ülevaate, kava ja esineja turuvustuse samuti inglise keeles:

"HOW TO CREATE USER-FRIENDLY WEBSITE AND INCREASE YOUR WEBSITE TRAFFIC: INTRODUCTION TO USABILITY”

ABOUT WEB USABILITY
Web usability is an approach to make web sites easy to use for an end-user, without requiring her (or him) to undergo any specialized training. The user should be able to intuitively relate the actions he needs to perform on the web page with other interactions he sees in the general domain of life, e.g. press of a button leads to some action.

The broad goal of usability can be:
• Present the information to the user in a clear and concise way; 
• Give the correct choices to the users, in a very obvious way;
• Remove any ambiguity regarding the consequences of an action;
• Put the most important thing in the right place on a web page or a web application.

ABOUT WORKSHOP

You will learn how to:
• Ensure your site reflects your marketing plans
• Understand information architecture
• Deal with content audits
• Implement the principles of good design into your site
• Brief designers
• Deal with opportunities like pods, blogs and streaming video
• Improve your search engine ranking

Course content:
• Session 1 (60 minutes)
• Defining web design
• Usability methods in the design life cycle
• Understanding your audience
• Session 2 (60 minutes)
• Information architecture and navigation
• Content audits
• CMS
• Session 3 (60 minutes)
• Scanning and reading sites
• Homepage tips
• Design feedback tools
• Streaming media
• Pods, blogs and keyword
• Conclusions (10 minutes)
• Question and Answer Session (30 minutes)


ABOUT NOMENSA
www.nomensa.com
Nomensa bridges the gap between usability and creativity, with full accessibility as standard. Combining psychology, visual design and technology, Nomensa produces award-winning websites and provides user experience consultancy to both private and public sector clients. Usability is key to your users being able to fulfill their online goals, in other words, user experience is everything. Working with our clients, Nomensa help achieve a highly usable website ensuring users can achieve their online goals. When people have good experiences online, you soon discover repeat journeys take place and most importantly, happy users share their experiences with others.


ABOUT SPEAKER
Alastair Campbell is Director of User Experience at Nomensa. He holds a Psychology degree and a Master’s degree in Human Centred Computer System. Alastair is an internationally known usability and accessibility expert with over a decade of commercial experience. He has worked on some of the biggest websites in the world and is well respected amongst his peers and Nomensa’s clients. Alastair is passionate about how people use websites and works hard to ensure everything Nomensa does provides the very best experience. Alastair talks regularily about website usability and accessibility and is well known for his simple, yet effective way of communicating.